About us


The story starts from the time when my little girl was born. Like most mums who have a girl (girls), I was obsessed with girls clothing and accessories. Soon I realised some great brands were not available in Australia, and that thought brought the idea to open an online store and stock some brands both my daughter and I love. 

Over the years, there are a lot of successful independent labels both locally and around the world. Their design are beautiful and unique, their production are sustainable and ethical at the same time. They are brands that we want to be partnering with. 

We hope you can find what you want in our store and enjoy shopping with us!

Beryl x